Covéture: where sanctuary meets craftsmanship. A place devoted to thoughtful transformation, artistry, beauty, and the people who create it.
in every form
that still feels like you
to detail
Color and extensions sit at the heart of the COVÉTURE experience. Every formula, placement, dimensional shift, extension row, blend, and maintenance plan is considered through the lens of long-term hair health, wearability, and the person behind the hair.
Every appointment begins at the scalp. Whatever the service, your visit starts with a scalp assessment.
At COVÉTURE, the goal is never simply more color, more hair, or more service. It is healthier hair, thoughtful transformation, and exceptional attention to every detail.
Cassadi is a 7x certified extension artist whose career has spanned advanced education, mentorship, creative direction, product development, and brand building. She became the first stylist to enroll in Invisible Bead Extensions® and later helped pioneer the first extension hair line offered specifically to IBE® stylists before ultimately founding Celviá, her own extension and beauty brand.
Today, Cassadi works as a hair solutionist, pairing color and extension artistry with a deeper focus on thinning hair and scalp health. She is a certified Level 3 Harklinikken partner, is currently training in trichology, and offers personalized hair regrowth treatment at Covéture.
Celviá is now proudly invested in and backed by Whitney and Conner Leavitt of The Secret Lives of Mormon Wives.
Since 2020, Cassadi herself, along with her work and expertise, has been recognized across television, editorial beauty, national media, and leading podcasts, including The Secret Lives of Mormon Wives, PEOPLE, PAPER Magazine, E! News, Us Weekly, New York Magazine, The Tease, New Beauty, Just N Life, and Just Trish with Trisha Paytas.
Whatever your hair is going through, there is a way forward.
Some guests arrive with a clear picture of what they want. Others arrive with a problem: hair that won’t hold color, breakage that keeps coming back, a part that looks wider than it used to, extensions that left damage behind. Cassadi’s work is finding the real reason and solving it, not covering it up.
That is why every Covéture appointment begins with a scalp assessment, whether you are here for a gloss, a haircut, color, or a full extension install. Healthy hair starts at the root, and nothing is recommended until we understand what is happening there and along every strand.
Postpartum, hormonal, stress, or hereditary. Root cause first, then treatment, density, or both.
Our partner, HarklinikkenOver-processing, heat, or past services. A plan to rebuild strength and grow it out gracefully.
Repair treatmentsBanding, brassiness, or a box dye that went sideways, corrected with the integrity of your hair in mind.
Color servicesHair that suffered under another method, gently restored and, when ready, supported the right way.
Extension servicesDryness, buildup, flaking, or sensitivity, addressed at the source so hair has a healthy place to grow.
Head spa & scalp careCurl, density, and texture that shift with time and life, styled and cared for as they are now.
Texture servicesYour hair history, health, lifestyle, and what has changed. The details most stylists never ask about.
A close assessment of the scalp: follicles, density, buildup, and anything that may be holding growth back.
The condition of your lengths: porosity, elasticity, breakage, and past color or chemical history.
One plan that may combine treatment, color, IBE® for density, Harklinikken, or a referral when it calls for a doctor.
Cassadi is a certified Level 3 Harklinikken partner and is currently training in trichology, the study of the hair and scalp, so she can go deeper on every concern and know when to work alongside a dermatologist or physician.
Covéture is proud to partner with Harklinikken, the Danish hair clinic founded in Copenhagen in 1992. For more than thirty years, Harklinikken has focused on one thing: helping people with thinning hair regrow and keep the hair they have, with treatment tailored to each person.
As a certified Level 3 partner, Cassadi performs Harklinikken consultations and follow-ups herself, right here in the salon.
Every Hair Extract is blended for one person, based on their own scalp and history, and adjusted at each follow-up as the hair responds. No two formulas are the same.
A plant-based extract built around burdock root, with marigold and proprietary milk-derived proteins. No harsh chemicals and no prescription medication.
Each consultation looks at follicle activity under magnification before anything is recommended. If treatment is not right for you, you will be told so.
More than thirty years of research and over 100,000 clients worldwide, with clinics in Copenhagen, Los Angeles, Tampa, and beyond.
With Cassadi in the salon: questionnaire, scalp photos, and a magnified look at your follicles to confirm you are a good candidate.
A personalized formula, applied to the scalp at home, with Harklinikken’s own shampoo and conditioner.
Check-ins at about one and three months, then every few months, with your formula refined as you go.
Results vary from person to person and depend on consistency and the cause of hair loss. Harklinikken treatment is not suited to every type of hair loss. Cassadi is not a medical doctor, and this is not a substitute for medical diagnosis or care.
No services match that search. Try “color,” “extensions,” or “treatment.”
Tell us what you are coming in for, and how you would like to feel while you are here.
Your request arrives as a text straight to Cassadi, and we will reply to confirm your time. Your appointment is confirmed once you hear back from us.
Our guests are the heart of Covéture. A few ways we say thank you.
For you and your friend, with every extension guest you refer. $50 each for color.
$25 off any service during your birthday month, plus a little something to take home. Make sure we have your birthday on file.
Take home what we used: 10% off retail purchased at your service appointment, or 20% off at a new extension install or any color service over $500. Applies to same-day purchases only and excludes extension hair.
Live in Youngstown or Lewiston? Ask us about a little something we reserve for those who call the river home.
The best compliment is a friend in the chair. When someone you love becomes a Covéture guest, you both receive a thank you.
$100 + $100
for every extension guest you refer
$100 toward any service.
$100 off their first extension install.
$50 + $50
for every color guest you refer
$50 toward any service.
$50 off their first color service.
Three extension friends and one color friend add up to $350, the price of a full move-up row. Use each reward at your very next appointment, or let them stack. Add friends below and watch your glass fill.
Your glass is empty. Add a friend or try a scenario to start pouring.
Fine print: use each reward as you earn it or let them stack, up to $750. Rewards apply toward any service and cannot be used toward retail or extension hair. A free move-up row covers labor for one full row ($350 value).
Send a friend the message below, or simply tell them about us.
Your friend books and adds your name in the booking notes.
Your reward is ready after their first completed service.
Referred guests must be new to Covéture. Rewards apply after your friend’s first completed service, cannot be exchanged for cash, and may be used within 12 months. Rewards can be applied toward any service, up to a maximum of $750, and cannot be used toward retail.
Every guest leaves with a plan for home. Tap any guide to open it.
Your rows were placed by hand, bead by bead, to sit flat, move naturally, and disappear into your own hair. What happens between appointments matters just as much as the install.
Wash as often as you like. Clean hair is happy hair, and there is no need to stretch your hair to once a week. Follow this ritual every time.
Brush out every tangle before your hair touches water, from the ends up to the top of each row. Wet tangles become mats. With multiple rows, section them half up, half down so you can reach the scalp between rows.
Tool · 247 | The Detangling BrushUse a hydrating, extension-friendly shampoo. Focus it at the scalp and between rows and let the lather rinse through the lengths. Never rub the ends together or pile your hair on top of your head.
Apply a hydrating conditioner from the ears down and through face-framing pieces, keeping it off the scalp and beads to prevent buildup and slipping. Comb through with a wide tooth comb before rinsing.
Gently squeeze the water out, never rub. Apply a hydrating leave-in and a heat protectant, then brush each row from the top of the weft to the bottom.
Tool · 247 | The Detangling BrushBlow-dry the roots and rows completely before styling your lengths. If you air dry, make sure the top of every row is fully dry to prevent matting and mold.
Tool · 214 | The Blowout BrushOnce dry, smooth a serum or oil from the ears down to seal in moisture and shine, then smooth through with a boar bristle brush.
Tool · 212 | The Boar Bristle BrushShort on time? Try a half wash: section off the top, braid your extensions out of the way, and cleanse only your natural hair at the scalp.
Move-ups are every 6 to 12 weeks depending on your density, the complexity of your placement, and how quickly your natural hair grows. For most guests it is 8 weeks.
Brush several times a day with the Celviá 247 Detangling Brush or a wide tooth comb. Start at the ends, hold your hair just below the rows, and brush gently all the way to the seam of each weft.
Curl and straighten as you normally would, always over a heat protectant, and keep hot tools off the beads. Extensions hold a style beautifully, so a curl set can be touched up through the week.
High ponytails, sleek buns, and the oversized messy bun of your dreams are all possible with IBE®, with no beads or tape on display. Choose soft, snag-free elastics.
Sleep in two low braids on a silk pillowcase. A high bun or single ponytail places tension on your rows and can pull at your corners.
Wet your hair with clean water, comb a hydrating leave-in or mask through, then braid or tie it up. Brush and wash right after. Ocean salt is extremely drying, so consider removal before a beach vacation.
Many sunscreens turn extensions brassy orange or peach. Choose a mineral formula and avoid anything containing Avobenzone.
From Celviá, Cassadi’s own brand, made for natural hair and extensions alike.
Flexible stainless steel bristles with rounded tips glide through wet or dry hair without snagging, extensions included. Your everyday brush.
Shop 212The Boar Bristle BrushSmooth · finish · shineA blend of boar and nylon bristles that carries natural oils from root to end for softness and shine, moving seamlessly through natural hair and extensions.
Shop 214The Blowout BrushDry · shape · volumeAn extra-long hardwood barrel with boar and nylon bristles and a lightweight cork handle, for faster drying and blowouts with body and shape.
ShopEvery head of hair is different, and questions are part of the process. If something doesn’t feel right, you never have to figure it out alone. Here are a few common concerns and what we suggest.
This is very common in the first few days while your rows settle in. Sleeping in two low braids and giving your hair a break from tight, high styles usually helps.
If tenderness, redness, itching, or headaches last more than a few days, please reach out. We’d love to check in and make you comfortable.
It happens, and it’s an easy fix. Try not to adjust or remove it yourself, and keep conditioner and oils away from the beads in the meantime.
Bead adjustments are complimentary within two weeks of your install and $25 each after that. Just let us know and we’ll get you in.
Brushing to the seam a few times a day, drying your rows completely after every wash, and never sleeping on damp hair go a long way.
If a knot has already formed, please don’t cut or pull at it. Gently separate what you can with your fingers, then reach out so we can release it safely together.
Extensions love extra hydration. A hydrating leave-in and a serum or oil from the ears down each day, a weekly hydrating mask, and heat protectant every time you style will bring the softness back. Turning your hot tools down a little helps too.
For a deeper reset, book a Mistual nano mist treatment. The Row Reset is made for your scalp, rows, and extensions, and The Traveler restores softness after sun, hard water, and travel.
Sunscreens with Avobenzone, chlorine, salt water, and mineral-heavy water are usually the cause, and none of it is your fault. A filtered shower head can make a real difference.
A gloss will refresh your tone beautifully, and it pairs perfectly with your next move-up.
Try shifting your part slightly or wearing styles that fall over the rows. As your natural hair grows, rows naturally sit lower, so this is often just a sign you’re ready for your move-up.
Everyone naturally sheds a little every day. With extensions, those strands gather near the rows instead of falling away, so it can look like more than it is. It’s normal, and brushing to the seam each day keeps it from tangling.
Give the scalp a thorough cleanse between rows, rinse well, and dry your roots completely. Keeping heavier products and dry shampoo off the scalp helps too.
If the itching continues or you notice any irritation, please reach out so we can take a look.
Made to be worn again and again. A few minutes of care keeps every weft soft, full, and ready.
Gently brush each weft from the ends up before you clip in and again when you take them out, holding the top of the weft as you go.
Section cleanly and place each weft just below the part line. On fine or silky hair, a light texture spray at the root gives the clips something to hold.
Use a heat protectant every time and keep hot tools at a moderate temperature. Style your clip-ins on or off your head, whichever is easier.
Or sooner if they feel heavy with product. Use a hydrating shampoo and conditioner, keep conditioner on the lengths, and avoid soaking the weft backing.
Squeeze out the water, never rub, then lay them flat on a towel to air dry completely before brushing or storing.
Keep them brushed, dry, and flat in their box or on a hanger, away from sun and heat. Never sleep or swim in your clip-ins.
Call or text the salon. We’re always happy to help.
716-730-9919Care for your hair with the same intention it was created with, and it will return the favor.
Book your move-upA historic village on the lower Niagara River, just south of Lake Ontario, with Canada across the water.
445 Main Street
Youngstown, NY 14174
By appointment only.
Street parking along Main Street, plus a lot across the street near Hill of Beans.
At the creative heart of COVÉTURE is Cassadi Traver, celebrity hairstylist, educator, extension specialist, product developer, and entrepreneur. COVÉTURE itself is rooted in something larger than one career, it is a family story.
Cassadi’s relationship with hair began in middle school, doing her friends’ hair in her grandmother’s basement and kitchen. That early obsession grew into a career spanning Western New York, New York City, Utah, Las Vegas, Los Angeles, and Laguna Beach, with work across celebrity clientele, education, creative direction, product development, editorial beauty, and brand building.
Beside her is her husband, Paul Traver III, a Youngstown native. After navigating significant health challenges with their daughter, Cassadi and Paul chose to return to Western New York and build their life in Youngstown, the place they now want to raise their family, grow their businesses, and put down roots.
That story is quietly represented in COVÉTURE’s three swallows: Cassadi, Paul, and their daughter, a symbol of homecoming, family, and the place they chose to call home.
Outside of work, their world is filled with family, treasure hunting for antiques, too many plants, old buildings, good food, and a genuine love for the village around them.
COVÉTURE is where all of those worlds meet.
A career brought home, a family putting down roots, and a place built for what comes next.
Tap any place for today’s live drive time in Google Maps, with current traffic, or see it from exactly where you are.
Live time from my locationApproximate drive times from the salon. Bring your passport for any trip into Canada, and allow extra time for the border.
Two river villages, ten minutes apart. Come for the transformation, then stay for the water, the food, the antiques, and the sunsets over Lake Ontario.
A treat from 3 Little Hens, a breakfast sandwich and coffee from Youngstown Marketside, or Hill of Beans.
From scalp to strand, at Covéture.
The Griffon in Lewiston, right on the river.
Research & Design, Plant Shack, and the antique shops along Center Street.
A pontoon from Water Street out toward Fort Niagara and the lake.
Bistro Avera or Casa Antica for something special, or the Brickyard for barbecue done right.
Tap a category to see our favorite spots.
Homemade sweets baked in small batches, plus baking classes and workshops. 120 Lockport Street.
VisitOur go-to for a breakfast sandwich and coffee on the way in, plus fresh-baked goods, sandwiches, and pizza. 230 Lockport Street.
Find itCoffee on a veranda overlooking the Niagara River and Canada. 440 Main Street.
Find itA classic breakfast with views of the river and the lake. 425 Main Street.
Find itThe historic Ontario House, a 19th-century tavern with live music and river views. 358 Main Street.
Find itOur pick for a special night: a cozy, chef-driven bistro from a Rue Franklin alum, with small plates, beautiful entrées, and only about thirty seats. Dinner Wednesday through Saturday; reserve ahead. 555 Center Street.
Find itUpscale, family-run Italian with homemade pasta. A favorite for anniversaries and celebrations. 490 Center Street.
VisitWe definitely recommend it: wood-fired, slow-smoked barbecue, a deep bourbon list, and a lively patio. 432 Center Street.
Find itProhibition glamour, chandeliers, and craft cocktails. A fun stop before or after dinner. 800 Center Street.
Find itIntimate and seasonal, with a menu that changes daily. Call ahead to check hours. 425 Center Street.
Find itOur pick for lunch on the water: a creative menu and plenty of craft beer, right on the river. 115 South Water Street.
Find itMaine-style lobster rolls and cocktails. 755 Center Street.
Find itCoal-fired pizza and Italian, next to Niagara Coffee Company’s roastery café. 402 Center Street.
VisitA converted coal silo right on the river. Casual, seasonal, and the best view in the village. 115 North Water Street.
Find itEspresso, baked goods, and lunch with outdoor seating. 703 Center Street.
Find itFrom-scratch desserts, pies, and cookies. 417 Center Street.
Find itA seasonal village tradition since 1939. Get a cone and walk to the river. 125 Portage Road.
Find itTees, hats, gifts, and treats from the village, just steps from the salon. 435 Main Street.
Find itA children’s boutique with clothing, toys, and gifts. 400 Main Street.
Find itOur favorite boutique: women’s fashion from top designer brands, plus jewelry and accessories, all beautifully curated. 721 Center Street.
VisitHouseplants, planters, and plant décor for anyone who has never met a plant they didn’t want to bring home (us included). 335 Center Street.
See their InstagramVintage wardrobe and jewelry, antiques, art, furniture, and oddities from more than ten vendors. A treasure hunter’s favorite (ours too). 621 Center Street.
Find itVintage to mid-century modern home décor and gifts. 536 Center Street.
Find itA French-inspired boutique for jewelry and gifts. 522 Center Street.
Find itHome décor, vintage finds, and thoughtful gifts. 444 Center Street.
Find itArt, jewelry, and gifts. 449 Center Street.
Find itA locally owned shop known for personal bra fittings. 411 Center Street.
Find itAcross the river in Ontario: boutiques, galleries, and a storybook Queen Street.
VisitKayak and paddleboard rentals, guided kayak tours on the lower Niagara, and quiet boat rides at dusk. Based at 555 Water Street in Youngstown, with launches in Lewiston and Wilson.
BookCaptain your own 24-foot pontoon for up to ten guests: cruise to Lewiston, past Fort Niagara, and out to Lake Ontario when the water allows. From $350 for three hours. 555 Water Street.
BookThe classic boat ride to the base of the falls.
BookA 29-acre preserve with shoreline walks, wildlife, and calm water for paddling.
Find itA classical Pilates studio on Main Street with reformer classes, private sessions, and small groups for every level. 445 Main Street.
VisitMake your visit a full reset with a nano mist head spa treatment.
See the head spaHike the gorge at Devil’s Hole and Whirlpool State Parks, a short drive south.
Find itWines from Niagara Escarpment grapes, on the Niagara Wine Trail. 1243 Ridge Road, Lewiston.
Find itWhere the river meets the lake: 18th-century buildings, sweeping views, and living-history demonstrations.
VisitSummer concerts and performances on the river in Lewiston.
See eventsOn the Lewiston waterfront, honoring the Underground Railroad crossings to Canada.
Find itThe falls themselves, about twenty minutes away.
VisitWorld-class theatre in Niagara-on-the-Lake.
See showsA 60-mile route of wineries through Niagara, Orleans, and Monroe counties.
VisitCharming homes and cottages along the river make Youngstown easy to turn into a weekend.
Browse Airbnb staysFrom late spring through summer, the free Discover Niagara Shuttle runs between Niagara Falls, Lewiston, and Youngstown.
Shuttle scheduleNiagara Falls International is about 25 minutes away, and Buffalo Niagara International about 40. Let us know when you book and we’ll help you plan your timing.
Buffalo Niagara airportHours and seasons change, especially on the water. We recommend checking ahead or booking before you visit.
Education, local pickup for Celviá hair and tools, and a home base for the stylists of Western New York.
$750 for the day · 2 stylists maximum
Intimate days alongside Cassadi: consultation, formulation, placement, extension strategy, blending, finishing, client experience, and content.
$500 per ticket · 5 stylists minimum
Dimensional and transformative color, extension-friendly formulation, blonding with integrity, tonal control, and blending.
Pricing on inquiry
A home for visiting educators, guest artists, brand activations, workshops, and intimate industry gatherings.
Local stylists can pick up Celviá hair and tools right here at Covéture, 445 Main Street. No shipping, no waiting, no guessing on color: see and match shades in person.
Tell us what you need below. Shades, lengths, quantities, and tools.
We’ll text to confirm availability, total, and your pickup time.
Stop by the salon and walk out with everything ready to go.
Licensed professionals: ask about Celviá Atelier, our professional program.
Covéture is looking for an apprentice who wants to learn the craft from the inside.
This is a hands-on apprenticeship beside Cassadi, built for someone who cares about detail, hair health, and the way a guest feels from the moment they walk in.
Rows sit flat and feel light, so you can sleep, work out, and live in your hair without thinking about it.
No visible beads or tape, even in a high ponytail or the oversized messy bun of your dreams.
Full rows, half rows, and mini panels are placed and blended for your density, color, and goals, so the result is entirely yours.
A method that respects the integrity of your natural hair, maintained with regular move-ups so it stays healthy underneath.